James Robinson

Case studies · 15 stories

What was broken. What I changed. What moved.

Fifteen engagements across home services, healthcare, hospitality, education, retail and legal, including AI systems I built for clients through Legacy Business Partners. Each one starts with the problem the owner was living with, shows the call I made, and ends with what changed. The screenshots are real, and every story says plainly what I owned.

$432 → $38
Cost per acquisition across 21 campuses
7.5x
Return on a $1M annual budget, five venues
12% → 34%
Appointment set rate, home services
13 of 23
Leads that became clients, AI receptionist

15 stories

01 · Home services · Windows & doors

The Men with Tools

A home improvement company paying up to $362 a lead, then losing 88 of every 100 before an appointment was set.

What I did

  • Rebuilt Google and Meta campaign architecture, audiences and creative testing
  • Re-engineered the handoff from lead to call center, with contact in under 30 seconds
  • Built the automation layer in GoHighLevel: AI voice agent, missed-call text-back, after-hours workflows
$935K in jobs sold in a single month, up 59%. Appointment set rate from 12% to 34%.

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The Men with Tools — Home services · Windows & doors
Exhibit 01Current role

02 · Home health · New Jersey

Vitality Home Healthcare

A new home care agency whose ads were working, with no one free to answer the phone.

What I did

  • Built the website and ran the ads that made the phone ring
  • Designed and deployed an AI receptionist on VAPI, ElevenLabs and Deepgram
  • Routed every call into GoHighLevel through N8N, with a BAA in place
13 of 23 leads became clients at $107 in ad spend each. 22 missed calls recovered in the first 14 days.

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Vitality Home Healthcare — Home health · New Jersey
Exhibit 022025

03 · Education · 21 campuses, 14 states

Lincoln Tech Institute

A national trade school paying $432 per acquisition, with no social media function across 21 campuses.

What I did

  • Built the social function from zero: playbook, compliance rules, shared creative library
  • Trained 15 campus staff as social managers, with monthly planning calls
  • Standardized campaign structure, creative testing and reporting in every market
Cost per acquisition from $432 to $38, a 91% drop. Website traffic up 34%.

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Lincoln Tech Institute — Education · 21 campuses, 14 states
Exhibit 032018–2020

04 · Hospitality & nightlife · 5 venues

Eddy G Hospitality Group

An established Latin nightlife group losing ground to newer, louder venues across five locations.

What I did

  • Sold nights, not venues: themed event series, with DJ and artist booking as a revenue line
  • Paid promoters on table sales and turned guests into on-screen content
  • Ran hyper-local paid social on Facebook and TikTok for each venue
A $1M annual budget returned $7.5M. Sales up 650% across five locations.

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Eddy G Hospitality Group — Hospitality & nightlife · 5 venues
Exhibit 042016–2024

05 · Local services · AI search

Four-location New Jersey service company

Customers started asking ChatGPT who to hire, and this company wasn’t in the answer.

What I did

  • Rebuilt the site’s content so AI assistants could find, trust and cite it
  • Added lead source tracking so AI-driven jobs are counted, not guessed at
  • Tracked mentions across ChatGPT, Gemini and Google’s AI results
2 booked jobs a month from ChatGPT. 24 mentions in AI answers and 27 pages cited.

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Four-location New Jersey service company — Local services · AI search
Exhibit 052026

06 · Moving & storage · $15M+ revenue

White Glove Moving & Storage

A $15M mover with flat sales, a dated website and ad spend that wasn’t pulling its weight.

What I did

  • Led a full rebrand and website rebuild with a new agency
  • Rebalanced Google, Meta and Yelp spend toward booked moves
  • Built a referral pipeline with realtors, property managers and senior living staff
Sales up 33.85% in one year. Marketing ROI up 17.9%.

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White Glove Moving & Storage — Moving & storage · $15M+ revenue
Exhibit 062022–2024

07 · Legal · Personal injury, New York

Law Offices of Michael S. Lamonsoff

A New York personal injury firm with uneven case flow and a community nobody was talking to.

What I did

  • Rebuilt the radio campaign: strategy, messaging, timing and creative
  • Launched Spanish-language marketing for New York’s Hispanic community
  • Built a PR engine that turned active cases into breaking news
Case intake from 6 to 21 in the first month. Spanish-language marketing that sourced a landmark $150M case. The front page of the Daily News.

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Law Offices of Michael S. Lamonsoff — Legal · Personal injury, New York
Exhibit 072013–2016

08 · Freight & logistics · AI prospecting agent

LeadRadar

A freight sales team spending its days hunting for prospects instead of selling.

What I did

  • Built an AI agent that finds and scores B2B buyers every day
  • Verified each prospect’s phone number and contact role before handoff
  • Had the agent draft the first email for every lead
2 deals booked from a 10-lead test, with 10 of 10 phone numbers verified.

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LeadRadar — Freight & logistics · AI prospecting agent
Exhibit 08Recent

09 · Real estate education · New Jersey

New Jersey real estate licensing school

A licensing school getting cheap Facebook leads that went cold before anyone called.

What I did

  • Ran Facebook lead ads for the licensing course
  • Set up the CRM and an automated text that answers every lead instantly
  • Routed each lead to a team member to follow up and enroll
4,479 leads from one ad at $7.04 each, and 15 to 20+ students enrolled in every class.

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New Jersey real estate licensing school — Real estate education · New Jersey
Exhibit 092017–2020

10 · Wellness ecommerce · Shopify

Doctor-led wellness brand

A doctor-led supplement brand on Shopify, facing the question every DTC brand faces: buy more traffic, or get more from the traffic you have?

What I did

  • Led on-site conversion rate optimization
  • Built email and SMS lifecycle flows
  • Ran paid acquisition into a store that could now convert it
$333,815 in sales, up 65%. Conversion rate up 59% to 4.8%.

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Doctor-led wellness brand — Wellness ecommerce · Shopify
Exhibit 102019–2021

11 · Retail & commercial real estate · Fort Lee, NJ

The Shops at Hudson Lights

A mall in a prime location that couldn’t prove its ads brought anyone through the door.

What I did

  • Geofenced the mall and competing shopping areas with mobile ads
  • Built audiences on shopping behavior instead of demographics
  • Measured success in observed store visits, broken out by address
572 observed store visits on $1,251 in spend, about $2.19 a visit.

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The Shops at Hudson Lights — Retail & commercial real estate · Fort Lee, NJ
Exhibit 112023

12 · Consumer products · Cookware

Jesdit Moi Moi Pouch

A quality cookware product shouting into a feed full of legacy brands and DTC startups.

What I did

  • Built an influencer program with creators matched to the buyer
  • Amplified influencer and demo content with paid social
  • Targeted cooking interests, competitor affinity and purchase intent
Marketing ROI tripled, a 200% increase, without a bigger budget.

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Jesdit Moi Moi Pouch — Consumer products · Cookware
Exhibit 122019

13 · Film production · Brooklyn soundstage

Samson Stages

A soundstage with a famous client list, losing bookings to newer stages competing on price.

What I did

  • Search campaigns on high-intent production and stage-rental terms
  • Meta ads targeted by entertainment job titles and production companies
  • Led creative with past productions, including a Ryan Reynolds commercial
Bookings up across film, commercial and music video work, including a Dua Lipa music video.

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Samson Stages — Film production · Brooklyn soundstage
Exhibit 132019

14 · Municipal tourism & events · Elizabeth, NJ

City of Elizabeth, Division of Tourism

A city bike tour with a local ceiling and a municipal budget.

What I did

  • Made two videos for two audiences: serious riders and families
  • Targeted cyclists across New Jersey and neighboring states
  • Drove early sign-ups with countdowns, contests and local press
Attendance doubled, from 1,500 riders to 3,000.

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City of Elizabeth, Division of Tourism — Municipal tourism & events · Elizabeth, NJ
Exhibit 142017

15 · Political campaign · New Jersey

Ray Lesniak for Governor

A candidate for governor trying to reach voters who had stopped showing up to political events.

What I did

  • Turned the town hall into a Facebook Live
  • Ran a phased promotion: teasers, how-to-join posts, targeted ads
  • Framed it as a conversation: “What would you ask?”
16,781 people reached by the promo, and hundreds of questions in the live chat.

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Ray Lesniak for Governor — Political campaign · New Jersey
Exhibit 152017

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