Cheap leads go cold fast. So every one got an answer before it could.

01 — Where it started

Facebook lead ads can fill a CRM fast and cheap. The catch is that someone who filled out a form in ten seconds can forget about it just as fast. The school was getting leads at a low cost, and too many were going cold before they enrolled.

02 — What was really going on

The person who fills out a licensing-course form is deciding right then. If the class dates, the price and a next step land on their phone in that moment, they keep moving. If not, they move on.

03 — What I did

1. 01

   Ran the lead ads. Facebook lead ads for the licensing course.

2. 02

   Answered every lead instantly. An automated text sent each new lead the class schedule, the 75 required hours, the $275 price with book and materials included, and a flyer.

3. 03

   Handed off to a person. Each lead was routed to a team member to follow up and enroll.

4. 04

   Kept it in one place. A CRM held every lead and its follow-up.

04 — The call that mattered

Putting the answer in the first text. Schedule, hours, price and a flyer, sent the moment someone raised their hand, removed every reason to wait.

05 — What changed

• 4,479 leads from a single ad.
• $7.04 per lead.
• 15 to 20+ students enrolled in every class.

06 — What I'd tell you