I Don't Run Campaigns

I Move Numbers

No vanity metrics. No fluffy brand decks.
Just disciplined growth, hard attribution, and systems that scale.

WORK WITH ME

WHO IS JMR

Building Trust through Efficient Results

20+

Years of Experience

118M

Dollars Generated Worldwide

150+

Project Completed

Artifact Title: "Tour de Elizabeth" Community Event Video Ad

The 1,363 post clicks with strong engagement distribution (828 video plays + 183 link clicks to "Learn More") proved that combining compelling visual storytelling with clear calls-to-action drove both awareness and conversions.

Division of tourism

(project 1)

Business Context: The City of Elizabeth's Division of Tourism faced the challenge of maximizing attendance for its annual bike expo, a community event designed to promote local tourism and cycling culture. Despite the event's established presence as a community staple, attendance plateaued at approximately 1,500 participants.

Marketing Objective: Increase event participation by implementing a targeted digital marketing campaign that would expand geographic reach beyond Elizabeth's immediate community while maintaining cost efficiency appropriate for municipal budgets. Success required not just awareness but also converting interest into confirmed registrations and day-of-attendance among both residents and regional cycling enthusiasts.

Strategic Role: Led comprehensive digital marketing strategy with full responsibility for campaign design, channel selection, budget allocation, creative development, and performance optimization. Operated autonomously to develop a multi-channel approach while maintaining accountability for measurable attendance outcomes and cost-per-acquisition targets appropriate for public sector marketing budgets.

Project 1 continued

Results & Impact:

100% increase in event participation with 3,000 riders attending (from baseline of 1,500), directly achieving the campaign's primary objective of doubling attendance

Exceptional cost efficiency with $795.02 total ad spend, delivering a cost per incremental participant of $0.53 and establishing a sustainable, repeatable model for municipal event promotion

Record-breaking attendance positioned the bike expo as a significant regional cycling event rather than purely a local community gathering.

Executive Insight:

The 100% increase in attendance wasn't achieved through proportional budget increases—it resulted from strategic channel selection, audience segmentation, and creative optimization that maximized reach and conversion efficiency. The sub-dollar cost per incremental participant proves that strategic digital marketing can deliver private sector performance metrics even within municipal budget constraints, establishing a scalable framework for public sector event promotion and tourism marketing.

Artifact Title: "Tour de Elizabeth" Family-Focused Video Ad

The 75.4% video view-through rate (57,695 views from 76,451 reach) demonstrated that authentic imagery of local children enjoying city amenities created stronger emotional resonance than scenic shots alone.

Artifact Title: CBS2 New York News Coverage

Success in securing major market TV coverage (New York DMA, 7+ million viewers) validated the strategic decision to invest in PR capabilities and media relationships rather than allocating the entire marketing budget to radio and TV advertising.

Wall St. law firm

(project 2)

Business Context: The firm operated in New York's highly competitive personal injury market, where traditional advertising channels (radio, TV) dominated but were increasingly ineffective. Case acquisition was inconsistent, and the firm lacked systematic approaches to both client generation and brand differentiation. Additionally, the firm had not capitalized on New York's growing Hispanic population, missing a significant market opportunity.

Marketing Objective: Increase case acquisition through strategic channel optimization and market expansion while establishing the firm as a media-savvy brand capable of securing high-value, high-profile cases. Success required both immediate results (more cases) and long-term positioning (brand authority).

Strategic Role: Complete ownership of marketing strategy with authority to restructure existing campaigns, launch new initiatives, and develop PR capabilities from scratch. Responsible for both client acquisition and firm positioning with direct reporting to the managing partner.

project 2 continued

Results & Impact:

250% increase in monthly case volume (from 6 to 21 cases) within 30 days of radio campaign restructuring

Secured landmark $150M case through strategic market expansion into Hispanic community

Established national media presence creating sustainable competitive advantage through PR-driven brand authority

Executive Insight:

This project demonstrates my ability to identify overlooked market segments and turn them into strategic advantages. The combination of immediate performance improvement (a 250% case increase) and long-term brand building (national PR) demonstrates that I balance short-term results with sustainable competitive positioning.

Artifact Title: New York Daily News Front Page Coverage

Securing front page placement on the New York Daily News—one of the nation's most widely circulated newspapers with 2+ million daily readers—demonstrated that the law firm's PR strategy could generate the ultimate earned media placement.

Artifact Title: Facebook Live Event Promotional Graphic

The behind-the-scenes, authentic setting (restaurant/venue environment) signaled unscripted, genuine conversation rather than polished corporate messaging.

Gubernatorial Campaign

(project 3)

Business Context: The political landscape was crowded with competing messages, advertisements, and candidates, making it difficult to break through the noise and establish meaningful voter connections. The campaign needed to reach constituents directly, foster authentic dialogue, and differentiate the Senator's message in a market saturated with conventional political advertising.

Marketing Objective: Maximize voter engagement and campaign visibility by leveraging social media to create direct, two-way communication between the candidate and constituents. The goal was to reach voters who were disengaged from traditional political events while maintaining the authentic, town hall-style dialogue that builds voter trust and support.

Strategic Role: Led social media strategy and execution for a high-stakes gubernatorial campaign event, with full responsibility for platform selection, pre-event promotion, content development, live event management, and engagement optimization. Operated with autonomy to design an innovative approach to voter outreach while maintaining accountability for measurable engagement outcomes and campaign visibility metrics.

project 3 continued

Results & Impact:

16,781 total reach, demonstrating significant voter exposure across New Jersey

12,000 live stream views representing strong interest and sustained engagement throughout the event

Enhanced campaign momentum through demonstrable grassroots engagement, positioning Senator Lesniak as an accessible, responsive candidate

Executive Insight:

This engagement demonstrates the ability to identify platform-specific advantages and translate them into political outcomes. The success wasn't just high view counts—it was creating authentic voter engagement that traditional political advertising cannot replicate.

Artifact Title: Facebook Live Town Hall Promotional Ad

The participatory framing ("Tell me how I can help?") transformed traditional political communication from broadcast to conversation, driving significantly higher engagement than typical campaign announcements.

Artifact Title: Production Facility Facebook Ad

The behind-the-scenes production imagery showing actual green screen setup provided visual proof of facility capabilities more effectively than exterior building shots or generic descriptions, informing creative guidelines for all B2B service marketing to prioritize functional demonstration over brand aesthetics.

Iconic Soundstage Facility

(project 4)

Business Context: The facility needed to reassert its premium positioning while expanding reach beyond legacy relationships to capture high-value projects from both established and emerging production companies.

Marketing Objective: Increase facility bookings and secure high-profile entertainment productions by establishing a dominant digital presence among industry decision-makers actively researching premier filming locations. The ultimate measure would be securing marquee projects that generate industry visibility and validate the soundstage's top-tier status.

Strategic Role: Led comprehensive B2B digital marketing strategy with full responsibility for channel selection, campaign architecture, targeting methodology, creative strategy, and performance optimization.

project 4 continued

Results & Impact:

Substantial increase in facility bookings across feature films, commercial shoots, and music video productions, reversing previous declining occupancy trends

Secured marquee productions, including internationally recognized artists, most notably a Dua Lipa music video that generated extensive global media coverage and industry validation

Dramatic expansion of industry visibility among entertainment decision-makers, evidenced by substantial increases in qualified inquiries from both new prospects and returning clients

Executive Insight:

This engagement demonstrates the ability to translate B2B marketing principles into specialized entertainment-industry contexts, where decision-making combines professional procurement processes with subjective creative considerations. The success wasn't simply generating leads—it required understanding that entertainment venue selection involves both rational facility evaluation and emotional brand perception influenced by peer validation and prestige signaling.

Artifact Title: Ryan Reynolds Social Media Ad

The Ryan Reynolds name recognition created instant credibility that eliminated objections about facility capabilities, supporting a strategic recommendation to prioritize high-profile client acquisition for marketing value beyond immediate project revenue.