James M. Robinson

Portfolio

No vanity metrics. No fluffy brand decks.
Just disciplined growth, hard attribution, and systems that scale.

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I Don't Run Campaigns, I Move Numbers

20+

Years of Experience

118M

Dollars Generated Worldwide

150+

Projects Completed

Who is James Marques?

From radio air waves to boardrooms, his journey is anything but ordinary.

THIS IS JMR

PROFESSIONAL EXPERIENCE

Currently
I’m a driven entrepreneur and AI marketing strategist, passionate about helping bold companies scale beyond what they thought possible.

From 2022 to 2024 - Luxury Transportation Company
As VP of Marketing at White Glove Moving & Storage, I led a data-driven transformation that increased sales by 33.85% and improved ROI by 17.9% on a $600k ad budget. I also implemented a successful SEO strategy that improved organic search rankings, resulting in a 27% increase in website traffic.

From 2020 to 2024 - Global Technology Company
As Marketing Director at Popshap, I led Google advertising and SEO initiatives that secured enterprise clients, including BP, Chase Bank, and Boris Head, while improving organic search performance by 38.6%. I also partnered with clients at trade shows to execute content-driven campaigns that elevated brand visibility and positioned them as industry thought leaders.

From 2018 to 2020 - National Trade School
At Lincoln Tech, I led social media marketing efforts across 21 campuses in 14 states, driving a dramatic reduction in cost per acquisition—from $432 to just $38. By launching tailored strategies across Instagram, Snapchat, and YouTube, I also increased website traffic by 47%.

From 2016 to 2024 - New Jersey Hospitality Group
Led the development and execution of digital marketing strategies and events across five locations, resulting in a 220% increase in sales. Managed a $1M annual budget, launching campaigns and experiential activations that delivered a $3.2M ROI and supported expansion into three new markets.

From 2014 to 2016 - Wall St Law Firm
Revamped the MLS law firm’s radio advertising strategy, tripling case volume from 6 to 21 in the first month. Expanded digital efforts to include Spanish-language content, leading to a landmark $150M case, while driving national visibility through strategic PR that secured coverage on NBC, ABC, and The New York Daily News.

From 2005 to 2014
I built a multifaceted media career, serving as a promotions director, music director, on-air host, and creative services director across major markets, including Atlanta, Raleigh, and Newark. During that time, I also leveraged my industry relationships to work as an SEO specialist, copywriter, and marketing consultant for a variety of companies.

VIEW MY PORTFOLIO BELOW

Artifact Title: Social Media Promotional Ad Campaign

This paid social campaign demonstrated that authentic, team-focused content could generate massive reach—validating that White Glove's brand had sufficient equity to drive viral engagement when paired with compelling offers.

Luxury Moving Company

(project 1)

Business Context: White Glove faced stagnant sales and an underperforming digital marketing strategy in a highly competitive, commoditized market where price-based competition and thin margins made traditional advertising approaches unsustainable. The company suffered from inefficient ad spend and an overall need for a more cohesive digital marketing approach.

Marketing Objective: Increase sales growth by completely rebuilding the demand generation system—from website and brand positioning to channel strategy, budget allocation, and performance measurement. Establish marketing as a predictable, measurable revenue driver with clear ROI accountability while modernizing the company's digital presence to support premium positioning.

Strategic Role: Full ownership of a $600k annual marketing budget with complete authority over channel selection, campaign design, vendor partnerships, technology stack decisions, and agency relationships. Led the selection and management of a new digital agency to completely rebrand and redesign the company's website. Direct collaboration with ownership on business strategy and revenue targets, with responsibility for aligning marketing investments to company-wide growth objectives.

Project 1 continued

Results & Impact:

33.85% increase in annual sales through systematic funnel optimization and channel rebalancing

17.9% improvement in marketing ROI through disciplined budget allocation and performance-based optimization

844% increase in Yelp advertising performance, demonstrating dramatic improvement in local search effectiveness

Executive Insight:

This engagement demonstrates my ability to diagnose fundamental problems in marketing infrastructure and execute comprehensive transformations. The combination of strategic brand work (website redesign) and tactical performance optimization (cost per conversion) demonstrates that I understand that sustainable growth requires both positioning and execution excellence. The 33.85% sales increase wasn't achieved through one silver bullet—it required systematic improvement across brand, channels, and measurement.

Artifact Title: White Glove Moving Yelp Ads Performance

The 89% attribution rate (245 of 274 leads directly from ads) provided definitive proof that paid Yelp investment was driving measurable business outcomes, not just incremental traffic.

Artifact Title: Sequential Programming Revenue Optimization

The combined $88,270 revenue from consecutive events validated the strategic decision to program multiple events during high-demand holiday weekends rather than limiting venue use to single flagship events.

Hospitality Group

(Project 2)

Business Context: The company faced declining patronage in competitive urban entertainment markets where customer acquisition hinged on creating experiences that justified premium pricing. The business suffered from an outdated marketing approach that failed to leverage modern digital platforms and the challenge of reintroducing a well-established brand to a market that increasingly valued novelty and digital engagement.

Marketing Objective: Increase revenue growth across five locations by transforming marketing from a support function into a revenue-generation engine. Success required creating repeatable systems for customer acquisition, retention, and spend optimization while maintaining brand positioning in the premium hospitality segment.

Strategic Role: Created and led the organization's first social media marketing function from zero. Responsible for strategy development, platform selection, content approach, budget allocation, and performance measurement across all 21 campuses in 14 states.

Project 2 continued

Results & Impact:

220% increase in sales across five locations through strategic marketing initiatives

$3.2M return on $1M investment, demonstrating marketing's direct contribution to bottom-line profitability

Individual events generating $59,240+ in net sales prove the event-driven marketing model

Executive Insight:

This engagement demonstrates my ability to modernize established brands through digital transformation while maintaining premium positioning. The 2x+ return on investment, combined with massive social reach, shows I understand how to balance brand building with performance marketing. The success across five distinct locations proves I can scale marketing strategies while adapting to local market dynamics—a critical capability for multi-location businesses.

Artifact Title: Halloween Weekend Event Series Performance

This consolidated view of nine Halloween-themed events over ten days demonstrated that concentrated event programming during peak seasonal demand could generate $147,972+ in ticket revenue from a single venue location

Artifact Title: Location-Based Mobile Advertising Campaign

This campaign demonstrated that mobile location-based advertising could definitively attribute physical store visits to digital ad exposure—solving the retail industry's long-standing challenge of measuring digital marketing's impact on foot traffic.

Regional Retail Mall

(project 3)

Business Context: Despite its prime location and a diverse mix of retail offerings, the mall struggled to attract sufficient foot traffic and engage effectively with potential customers online. The retail landscape had shifted dramatically toward e-commerce, and the mall faced the dual challenge of competing with both online shopping and other entertainment destinations for consumers' limited discretionary time and spending.

Marketing Objective: Drive measurable increases in foot traffic through innovative digital advertising approaches that could directly attribute mall visits to specific marketing campaigns. Success required demonstrating clear ROI to mall ownership and creating a scalable model that could justify ongoing marketing investment in a challenging retail environment.

Strategic Role: Engaged as a marketing consultant with full authority to design and implement a digital advertising strategy. Responsible for campaign development, platform selection, budget management, and performance measurement. Direct accountability for increasing measurable foot traffic, with clear contribution to marketing initiatives.

project 3 continued

Results & Impact:

500+ attributed and tracked customers per month with definitive proof of campaign effectiveness

315 observed store visits from 3,200 impressions (0.26% visit rate), demonstrating efficient targeting

Clear attribution model enabling data-driven budget decisions and ongoing campaign optimization

Executive Insight:

This engagement demonstrates my ability to apply emerging advertising technologies to solve traditional business challenges. In an industry (retail real estate) struggling with digital transformation, I brought sophisticated mobile advertising capabilities that delivered measurable results with clear attribution.

Artifact Title: Location-Based Mobile Advertising Campaign

This data supported the decision to expand mobile advertising investment and established a measurement framework for ongoing campaign optimization based on actual foot traffic rather than proxy metrics like clicks or impressions.

Artifact Title: Campus-Specific Facebook Video Ad

The exceptional 28.5% engagement rate (versus 1-3% industry standard for education marketing) validated the strategic decision to prioritize campus-specific, program-focused content over corporate brand messaging across all 21 Lincoln Tech locations.

National trade school

(Project 4)

Business Context: Lincoln Tech faced declining enrollment amid increased regulatory scrutiny of for-profit education and rising student acquisition costs across the industry. The primary challenges were underutilization of social media and insufficient online engagement.

Marketing Objective: Reduce student acquisition costs while maintaining or improving lead quality through strategic diversification. The solution needed to scale across 21 geographically dispersed campuses with minimal incremental cost, creating a sustainable competitive advantage in student recruitment.

project 4 continued

Results & Impact:

91.2% reduction in cost per acquisition (from $432 to $38), fundamentally changing the unit economics of student recruitment

47% increase in website traffic, creating sustainable top-of-funnel volume across all campuses

68.5% engagement rate with 264,500 views on Snapchat campaigns, demonstrating content resonance

Executive Insight:

This project showcases my ability to identify market inefficiencies and build first-mover advantages in emerging channels before they become saturated. The 91% cost reduction wasn't incremental optimization—it was strategic repositioning that fundamentally improved the business model. The scale of execution across 21 campuses demonstrates that I can design centralized strategies while enabling local adaptation, a critical capability for multi-location organizations.

Artifact Title: Lincoln Tech Snapchat Geofilter Campaign

The exceptional 68.5% usage rate (versus 20-30% Snapchat industry average) validated the decision to invest in platform-specific content formats rather than repurposing generic marketing materials across all channels.

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Published Author

(5.0)

By James Marques

These 50 laws will guide you on how to connect the digital (online) to reality (offline) through a cohesive brand strategy. Everything in this book is built upon and supported by strategy. To produce extraordinary branding, you need expert advice, amazing creativity, and business growth strategies that measurably improve business performance.

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(5.0)

By James Marques

This book was designed to give you proven advertising and promotion tools for the digital era. This book covers everything from Google and Facebook advertising to social media influencer marketing and more. This isn't one of those regular online marketing books that will leave you broke and disgusted. Plain and simple, I show you how to drive sales to your website!

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He's Got Skills

Most teams chase tactics.
I rebuild infrastructure. Every engagement starts with three questions:

Where is revenue leaking?
What actually moves the needle?
How do we make performance repeatable?

WHO IS JMR

Conversion Rate Optimization

Adaptability & Flexibility

Revenue Growth Operations

AI Marketing Automation

Strategic Mindset

Entrepreneurial Visionary

Metrics & Measurement Philosophy

Marketing effectiveness is measured by its contribution to business objectives, not by vanity metrics. My approach to measurement centers on three principles: attribution clarity, funnel-stage optimization, and continuous improvement through iteration.

Balancing Growth vs. Efficiency
Marketing strategy must navigate the tension between aggressive growth and capital efficiency. In early-stage or expansion scenarios, I prioritize volume and market share capture, accepting higher CAC if the economics support it.
As markets mature or capital constraints emerge, I shift toward efficiency optimization, improving conversion rates, reducing waste, and maximizing LTV: CAC ratios. The key is to make explicit decisions about which metric drives strategy at any given time, rather than defaulting to growth or efficiency without business context.

Performance-Driven Iteration
Data informs decisions, but decisions drive results. I establish clear measurement frameworks before launching campaigns, define success criteria upfront, and build systematic review cycles (weekly for paid media, monthly for SEO, quarterly for brand initiatives).
When performance deviates from targets, I diagnose root causes through cohort analysis, funnel breakdown, and attribution modeling—then implement changes rapidly. Marketing effectiveness improves through disciplined experimentation, rigorous measurement, and a willingness to kill underperforming initiatives regardless of sunk costs.